Build your own experience from 60+ sessions

Browse our catalog of keynotes, mastermind sessions, workshops, networking mixers, and more, where your marketing questions get real answers.

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Semrush certification workshops

Join an exclusive expert-led strategy session and advanced deep-dive with product experts. Workshops are available at an additional cost.

Time

Sessions

9:00 AM - 5:00 PM

Level up Your SEO with
Advanced Tactics

Fabrizio Ballarini,
Organic Growth at Wise

SEO

9:00 AM - 5:00 PM

Turn Your Social Media
Into a Lead Machine

Sophie Miller, Founder
and Director of Pretty Little Marketer

Social Media

9:00 AM - 5:00 PM

Master Content-Led Growth

Kyle Byers,
Director of Growth at Semrush

Content Marketing

Welcome Parties

Meet your fellow attendees in a relaxed atmosphere to get you excited for the day ahead.

7:00 - 10:00 PM

Welcome Party

7:00 - 10:00 PM

VIP Welcome Party

Main Stage

Learn from the experts you've always wanted to meet through sessions that address today’s biggest marketing challenges.

Time

Sessions

9:30 - 10:00 AM

How to Win When Everyone Is Using AI

Andrew Warden,
Chief Marketing Officer at Semrush

10:00 - 10:30 AM

How to Grab Attention, Get ROI and Become the Fastest Growing Brand on Your Market

10:30 - 10:50 AM

Social-First Marketing Approach: How to Leverage It for Any Market

Zaria Parvez, 
Senior Global Social Media Manager at Duolingo

10:50 - 11:10 AM

Coffee Break

11:10 - 11:30 AM

SEO in 2025: How to Prepare for the Future of Search

Mike King,
Founder at iPullRank

11:30 - 11:50 AM

Community-Led Growth: Strategies to Build, Engage, and Scale Your Audience

Elfried Samba, CEO & Co-founder at Butterfly 3effect & Ex-Head of Social at Gymshark

11:50 AM - 12:10 PM

How to Attract the Audience That Thinks They Don’t Need Your Product

12:10 - 1:30 PM

Lunch Break

1:30 - 2:00 PM

Building Inclusivity Into Your Brand: Practical Steps for Authentic Connection

Natalie Duvall, Founder at March Muses
& Culture Marketing Manager at Red Bull

Natalie Wills, 
VP of Brand at Booking.com

Bee Pahnke, Creative Director
& Head of Voice at Grey London

2:00 - 2:20 PM

Decoding Super Bowl Ads: Data-Driven Insights from Impactful Campaigns

Jon Evans,
Chief Customer Officer, CMO at System1Group

2:20 - 2:40 PM

What Stops the Scroll: Lessons From the Attention-Grabbing Marketing Moments of 2024

Sophie Miller, 
Founder and Director at Pretty Little Marketer

2:40 - 3:00 PM

Coffee Break

3:10 - 3:40 PM

The $360 Billion Opportunity: Winning Over Gen Z Customers

Michael Corcoran,
Managing Partner at Frankly & Ex-Head of Social at Ryanair

3:40 - 4:00 PM

Semrush Exclusive Product Releases: Get Ahead for 2025

Erich Casagrande, 
Content Strategist at Semrush

4:00 - 4:30 PM

The Funny Side of Marketing: Avoiding The Customer Journey to Nowhere

Tom Fishburne, 
Creator of Marketoonist

5:00 - 7:00 PM

Cocktail reception

Mastermind
sessions

Get uncensored, actionable advice on what really works in marketing today with our exclusive hands-on mastermind sessions. You have a choice of 50+ dynamic roundtables led by a seasoned industry expert who's been in the trenches. You’ll cut through the fluff and dive straight into actionable tactics.

8 simultaneous roundtables running throughout the day
Small groups of 10 participants max per session
50-minute discussions with real-world case studies

Deep dives into advanced strategies, not just surface-level basics
Time to speak and share your own experience too
No presentations—just raw, honest conversations

Filter by track

SEO

Content

Social & Community

Acquisition & Analytics

Marketing Mix

People First

Creative & Brand

Time

Sessions

8:30 - 9:20 AM

How to Get Millions of Visits Using Programmatic SEO

SEO

Choosing the Perfect Niche for Content Creation

Content

How to Launch a Successful Employee Advocacy Program

Social & Community

How to Leverage AI in B2B: Next Steps

Marketing Reporting: KPIs, Tools and Templates

Acquisition & Analytics

Innovative Customer Retention Strategies for 2025

Marketing Mix

How to Build and Nurture a Thriving Remote-First Culture

People First

Championing Diversity in Marketing Campаigns

Creative & Brand

9:20 - 10:10 AM

Winning a Global Audience with International SEO

SEO

Building an Efficient Content Creation Workflow

Content

How to Navigate TikTok in 2025

Social & Community

How to Get Attention Using AI

Advertising Strategies for Maximum ROI

Acquisition & Analytics

Goal Setting for Marketers: OKRs and Beyond

Marketing Mix

How to Speak Your Truth and Avoid Getting Cancelled

People First

Personal Branding for Career Success

Creative & Brand

10:20 - 11:10 AM

The Real-World Impact of Generative АI in SEO

SEO

Growing Search Traffic Through Strategic Content Marketing

Content

Community-Driven Marketing:
Strategies for Engagement and Growth

Social & Community

Essential Human Skills in the Age of AI:
What Marketers Need to Thrive

Shifting from Lead Generation to Demand Generation

Acquisition & Analytics

How B2B Companies Win in Crowded Categories

Marketing Mix

The Best Path for a Successful Digital Marketing Career

People First

How to Build an Authentic and Inclusive Brand

Creative & Brand

11:20 AM - 12:10 PM

Getting on the First Page of Google
with a Multi-Channel Approach

SEO

Content Hacks for
Maximum Brand Boost

Content

Social-First Marketing Approach:
How to Leverage It For Any Market

Social & Community

How to Use AI for Hyper-Targeted
Advertising

How to Create High-Converting Meta Ads in 2025

Acquisition & Analytics

Marketers' Guide to Product-Led Growth

Marketing Mix

Becoming CMO: How to Elevate Marketing
Excellence and Leadership Skills

People First

B2C Strategies in the B2B World: How
to Act Like a Consumer Brand and Win

Creative & Brand

1:20 - 2:10 PM

How to Recover from Google Аlgorithm Updates

SEO

Maximizing the Value of Every Piece of Content

Content

The Science Behind Viral Instagram Growth

Social & Community

How AI-Powered Personalization is Transforming
Customer Engagement

Optimizing CAC and LTV for Better Performance Metrics

Acquisition & Analytics

Client-Agency Relationship: How to Vet, Hire
and Manage External Teams Successfully

Marketing Mix

How to Succeed as a 1-Person Marketing Team

People First

How to Craft a Winning Value Proposition

Creative & Brand

2:20 - 3:10 PM

How to Optimize Your Website
for Higher Revenue

SEO

Incorporating Audio and Video 
To Improve Your Content Strategy

Content

Crisis Management: How to Recover From
Public Backlash and Strategies to Avoid It

Social & Community

How to Build an AI Marketing
Tech Stack on a Budget

How to Generate Passive Income with Affiliate Marketing

Acquisition & Analytics

What the Next Decade Holds for Marketers

Marketing Mix

Preventing Burnout: Strategies for Marketing Professionals

People First

Your Next Big Idea: How to Create, Pitch and
Secure Budget for Bold Brand Activations

Creative & Brand

3:20 - 4:10 PM

Ranking at the Top of Search Results: Advanced SEO Tactics

SEO

Winning Trust with Content in the АI Era

Content

Guide to Influencer Marketing: From
Word of Mouth to Pаid Campаigns

Social & Community

Prompting Strategies for
Consistent AI Outputs

Designing Landing Pages That Convert

Acquisition & Analytics

Mastering Virtual Events and Webinars for Lead Generation

Marketing Mix

Managing Up: Standing Out as 
a High-Performing Individual Contributor

People First

Differentiating Your Brand
in Competitive Markets

Creative & Brand

The lineup

Meet the doers behind today’s top marketing moves. Our speakers share the exact tactics and strategies they use to bring their brands into the spotlight.

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