2024 Agenda

How to Win When Everyone Is Using AI

In a world where AI is everywhere and everything starts to look alike, how can you really stand out? In this presentation, Andrew Warden, CMO of Semrush, dives into the impact of AI in marketing and business, while showing how authenticity, creativity, and genuine human connection remain true differentiators. Learn to rise above the noise and let your brand stand out, all while embracing AI to move faster than ever before.

Keynote

Attention + Reactions = Growth: Turning Silly Content Into Sales

No one goes on Instagram hoping to see an ad; you go on hoping to be entertained. But can you grab attention with fun, "silly" messaging and still turn nonsense into money? By understanding consumer psychology, you can create content that not only entertains and drives engagement, but also resonates with your audience to grow sales, too. Creative copywriter John Thornton will share insights from the magic he's used to make brands like innocent drinks and SURREAL come alive, helping you stand out with authentic, scroll-stopping storytelling that converts.

Keynote

Community-Led Growth: Strategies to Build, Engage, and Scale Your Audience

Social media is a secret weapon for small brands to outcompete the big guys. The catch? Many brands that have cracked the algorithms to connect with their audience are still missing out on the important part—leveraging their followers. Community-building expert (and former Head of Social at Gymshark) Elfried Samba will reveal the strategies he uses to create word of mouth at scale through genuine, deep connections, and how to turn those connections into tangible business results.

Keynote

SEO in 2025: How to Prepare for the Future of Search

The SEO space has been so far behind what Google is capable of for little over a decade. From unpacking the algo leaks to how to use AI, there’s so much that should change about what the relationship between Google and the SEO community looks like and SEO strategy in general. And if you want to know what you should start, stop, and do more of for SEO in 2025, you won’t want to miss internationally acclaimed SEO expert Mike King’s insights on the next wave of search. As Mike says, the search party never sleeps!

Keynote

What Stops the Scroll: Lessons From the Attention-Grabbing Marketing Moments of 2024

What attracts our attention and what keeps us engaged isn't a mystery. Sure, you can rinse and repeat the widely shared "hacks" on social media. But they usually have a very short lifespan. Instead, social media connoisseur Sophie Miller will take you on a whirlwind tour of 2024's most attention-grabbing moments, from "de-influencing" to "very demure, very mindful". She'll dissect each phenomenon, revealing never-before-shared insights on how to keep your posts out of oblivion with fresh, truly attention-grabbing content.

Keynote

Building Inclusivity Into Your Brand: Practical Steps for Authentic Connection

If you want to make a difference in inclusivity, you have to think bigger than just one commemorative day, week, or month. That's why Natalie Duvall (Founder at March Muses & Culture Marketing Manager at Red Bull), Bee Pahnke (Creative Director & Head of Voice at Grey London), and Maria von Scheel-Plessen (Senior Marketing Executive) are coming together to share their insights on what it takes to make marketing genuinely inclusive, practical strategies to integrate inclusivity into your efforts, and common mistakes to avoid.

Panel

The Funny Side of Marketing: Avoiding The Customer Journey to Nowhere

We now have the ability to deliver more consistent and creative customer experiences than ever before. So why does customer engagement often fall flat? We’ve all felt the pain of customer engagement that doesn’t work—customer journeys that break, consumer data without insight, and personalization attempts that misfire. Marketoonist Tom Fishburne will explore digital marketing with cartoons and case studies. A sense of humor can help us explore those pain points and how to become better digital marketers.

Keynote

The $360 Billion Opportunity: Winning Over Gen Z Customers

While Gen Z is billed as having short attention spans and being too addicted to technology, they're also known for being multitaskers with strong beliefs and values. And if you're not tapping into those values to reach Gen Z audiences, you're missing out. Michael Corcoran (Managing Partner at Frankly & Ex-Head of Social at Ryanair), Kate Mellett (Head of Creative Strategy at Snapchat), and Sander Peterse (Brand Partnerships Manager at TikTok) will discuss how to win over Gen Z customers, what resonates with them, and the tangible impact it can have on your bottom line.

Panel

The Economics of SEO Content Investment

Investing in SEO can bring big returns and long-term benefits for your business, but many don't understand how it works financially. In this session, Fabrizio Ballarini, Organic Growth and SEO at Wise, will simplify the complexities of SEO economics. Discover how SEO investment compares to paid marketing and gain insights into the intricate relationship between SEO efforts and sustainable business growth.

Keynote

The Extraordinary Cost of Being Dull: Why Boring Brands Spend More

It costs more (sometimes a lot more) to get the same business impact with a dull ad as with an interesting one. Emotions help drive sales, yet most ads leave audiences feeling nothing. If you want to avoid higher marketing expenses and diminished ROI, you'll want to hear what Jon Evans, Chief Customer Officer at System1Group and host of The Uncensored CMO podcast, has to say. He'll share how you can break away from boring, even in categories that may seem dull, and create ads that truly resonate with your audience's emotions.

Keynote

Social-First Marketing Approach: How to Leverage It for Any Market

Want to learn how to break the internet from social media royalty? Then you won't want to miss the inside perspective behind everyone's favorite internet celebrity. Zaria Parvez, the mastermind behind Duolingo's viral green owl, is here to share her ways. She'll reveal her strategies for turning creativity into bold social media tactics… and, of course, impressive results. Discover how you can go from being a trend follower to becoming a trendsetter by taking calculated risks and pushing the boundaries.

Keynote